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Changing Channels uncovers what it takes to get the next generation of technology to market. Join Larry Walsh, chief analyst and CEO of Channelnomics, for candid conversations with thought leaders, channel chiefs, and partner executives sharing actionable insights, best practices, and lessons learned in a channel that’s constantly changing. Each episode provides expert go-to-market guidance for enhanced performance in the channel.
Episodes
Oct 25, 2017
Oct 25, 2017
22 min
As much as cloud computing is transforming the way technology is consumed and opening new opportunities for vendors and channel partners, it is not immune to the forces of commoditization. Many cloud-based services have already shed their original value, resulting in a loss of their profitability. Avoiding commoditization requires continual innovation and the addition of value-added services. Mike Gold, CEO of Intermedia, joins Pod2112 to discuss what it takes to beat back commoditization and maintain profitability for vendors and partners alike.
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