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Changing Channels uncovers what it takes to get the next generation of technology to market. Join Larry Walsh, chief analyst and CEO of Channelnomics, for candid conversations with thought leaders, channel chiefs, and partner executives sharing actionable insights, best practices, and lessons learned in a channel that’s constantly changing. Each episode provides expert go-to-market guidance for enhanced performance in the channel.
Episodes
Tuesday Mar 07, 2023
Tuesday Mar 07, 2023
Economic uncertainty remains high, even as the general indicators start to point away from a recession disrupting the market in 2023. Channelnomics is adding to this more optimistic outlook with the recently released annual Channel Forecast report, which found that technology vendors believe indirect sales will increase this year.
The prospect of a good sales and revenue year is somewhat surprising amid the continuing string of technology company layoffs and mixed sales results by product category. The technology market is in flux and adjusting to the contemporary realities of the post-pandemic world. As supply chains ease and companies return to “normal” operating postures, their technology needs change accordingly.
In this special edition of Changing Channels, host Larry Walsh is joined by his Channelnomics colleagues Chris Gonsalves, chief research officer, and TC Doyle, vice president of strategic content, to discuss the channel performance trends and expectations that channel professionals can expect in 2023.
Reference Materials
2023 Channelnomics Channel Forecast: https://tinyurl.com/yn9m2wr8
Channelnomics Recession Survival Guide: https://tinyurl.com/5n6928pn
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Changing Channels Is a Channelnomics production
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Our Guests
Larry Walsh: https://bit.ly/3beZfOa
Chris Gonsalves: https://tinyurl.com/23s4m4m4
TC Doyle: https://tinyurl.com/2kt6ajyf
Channelnomics Podcasts:
Changing Channels: https://tinyurl.com/4xfvevbn
The Network Effect: https://tinyurl.com/bdzzkwtb
In the Margins: https://tinyurl.com/2sun9z5s
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