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Changing Channels uncovers what it takes to get the next generation of technology to market. Join Larry Walsh, chief analyst and CEO of Channelnomics, for candid conversations with thought leaders, channel chiefs, and partner executives sharing actionable insights, best practices, and lessons learned in a channel that’s constantly changing. Each episode provides expert go-to-market guidance for enhanced performance in the channel.
Episodes
Tuesday Oct 28, 2025
Tuesday Oct 28, 2025
Artificial intelligence is radically transforming how businesses and individuals operate, eliminating mundane tasks, driving operational efficiency, and unlocking new sources of value. In the technology channel, AI is reshaping the go-to-market relationship between vendors and partners by automating processes, improving collaboration, and introducing new products and services that help offset the effects of commoditization. Partners are under pressure to find new accretive and attached offerings to sustain profitability and growth, and few companies are responding to this opportunity as aggressively as ServiceNow. The company has evolved from embedding AI into its platform to incorporating it across its partner management systems and integrating AI agents from other vendors to expand its value proposition. ServiceNow’s channel organization is using AI as a guiding principle, rethinking engagement models, redefining partner roles, and even mandating that every member of its partner team be fluent in AI concepts and capabilities. Michael Park, senior vice president of global partnerships and channels at ServiceNow, joins Larry Walsh to talk about what it means to have AI fluidity in the channel.
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About Michael Park
- LinkedIn: https://www.linkedin.com/in/michael-park-59519b21/
About ServiceNow
- LinkedIn: https://www.servicenow.com/
Changing Channels is a production of Channelnomics, a brand of 2112 Enterprises LLC
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