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Changing Channels uncovers what it takes to get the next generation of technology to market. Join Larry Walsh, chief analyst and CEO of Channelnomics, for candid conversations with thought leaders, channel chiefs, and partner executives sharing actionable insights, best practices, and lessons learned in a channel that’s constantly changing. Each episode provides expert go-to-market guidance for enhanced performance in the channel.
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2 days ago
2 days ago
In this episode of Changing Channels, Larry Walsh sits down with Chris Bell, Senior Vice President of Global Channels, Alliances, and Business Development at Sophos, for an inside look at MSP Elevate—the company’s bold new program designed to reward committed partners with richer margins, exclusive capabilities, and unmatched growth potential. Bell shares how Elevate goes beyond the existing MSP Flex model by offering architect-level training, performance-based rebates, and early access to new offerings—all while simplifying the path to profitability. It’s a compelling playbook for how vendors can win partner loyalty and stand out in today’s competitive cybersecurity market.
Analyst Note - Sophos Elevates MSP Engagement With New Program: https://www.channelnomics.com/insights/sophos-elevates-msp-engagement-with-new-program
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Changing Channels is a production of Channelnomics, a brand of 2112 Enterprises LLC
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