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Changing Channels uncovers what it takes to get the next generation of technology to market. Join Larry Walsh, chief analyst and CEO of Channelnomics, for candid conversations with thought leaders, channel chiefs, and partner executives sharing actionable insights, best practices, and lessons learned in a channel that’s constantly changing. Each episode provides expert go-to-market guidance for enhanced performance in the channel.
Episodes

Tuesday Feb 04, 2020
Episode 89: D&H’s Jason Bystrak on Monetizing Every Seat with Services
Tuesday Feb 04, 2020
Tuesday Feb 04, 2020
Device and everything as a service is not a new concept. Since the early days of managed services, channel pros and practitioners foresaw a day in which the tech industry sold and supported all devices, applications and resources as a service. With cloud computing and ubiquitous connectivity, everything as a service is a real and growing trend. Nevertheless, the channel – particularly in the SMB segment – is not addressing what some size as a $390 billion market. D&H Distributing – the leading distributor that largely focuses on SMB partners and market segments – is looking to convert nearly 70 million seats from traditional capital-expense hardware sales and software licenses to an end-to-end services-based consumption and support model delivered by solution providers. Jason Bystrak, vice president of the cloud business unit at D&H Distributing, joins Pod2112 to discuss the massive channel opportunity in everything as a service and how vendors and solution providers can participate in the multi-billion opportunity.
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