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Changing Channels uncovers what it takes to get the next generation of technology to market. Join Larry Walsh, chief analyst and CEO of Channelnomics, for candid conversations with thought leaders, channel chiefs, and partner executives sharing actionable insights, best practices, and lessons learned in a channel that’s constantly changing. Each episode provides expert go-to-market guidance for enhanced performance in the channel.
Episodes
Tuesday Jan 21, 2020
Tuesday Jan 21, 2020
Channel chiefs change jobs all the time, but few get the opportunity to build a channel program from the ground up. Channel veteran Bill Lipsin not only designed Cohesity’s recently launched channel program, but he did so as an outside consultant that grew into the job. Lipson, a widely regarded channel leader, joins POD2112 to discuss returning to the channel chief’s chair and the experience of building and launching a reimagined channel program.
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