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Changing Channels uncovers what it takes to get the next generation of technology to market. Join Larry Walsh, chief analyst and CEO of Channelnomics, for candid conversations with thought leaders, channel chiefs, and partner executives sharing actionable insights, best practices, and lessons learned in a channel that’s constantly changing. Each episode provides expert go-to-market guidance for enhanced performance in the channel.
Episodes
Tuesday Jul 09, 2019
Tuesday Jul 09, 2019
Channel chiefs know they have to adapt or die in a technology market undergoing rapid and continuous change. Vendors are taking different approaches to channel transformation, but all have common characteristics that involve data analytics, cultural evolution, innovative compensation models, and new partner types and models.
At the annual Channel Focus North America, the premier channel executive event produced by Baptie & Co., 2112 CEO and Pod2112 host Larry Walsh moderated a panel on channel transformation in the digital transformation age. The panel featured four seasoned channel leaders who brought different perspectives to the channel transformation challenge. In this special edition of Pod2112 features highlights of the discussion with Alyssa Fitzpatrick of Microsoft, Nick Tidd of Poly, Darren Bibby of DocuSign, and Chris Jones of AT&T.
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