6.7K
Downloads
162
Episodes
Changing Channels uncovers what it takes to get the next generation of technology to market. Join Larry Walsh, chief analyst and CEO of Channelnomics, for candid conversations with thought leaders, channel chiefs, and partner executives sharing actionable insights, best practices, and lessons learned in a channel that’s constantly changing. Each episode provides expert go-to-market guidance for enhanced performance in the channel.
Episodes
Wednesday Jul 18, 2018
Wednesday Jul 18, 2018
While professional services players such as accountants, lawyers, and marketing firms have operated on the IT channel’s periphery, they’re coming out of the shadows, and in greater numbers. Thanks to cloud computing and the Internet of Things (IoT), they’re joined by a cohort of non-IT manufacturers of consumer and commercial durable goods. Collectively, these are the specialized channel partners, and they’re part of a growing segment of resellers, service providers, and influencers that are opening new routes to market for IT vendors. Rod Baptie, president of Baptie & Co., has long talked about the potential power of specialized channel partners. Even with this influx of non-traditional partners, he believes the IT channel is still in the early days of leveraging specialized channels.
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.