6.7K
Downloads
162
Episodes
Changing Channels uncovers what it takes to get the next generation of technology to market. Join Larry Walsh, chief analyst and CEO of Channelnomics, for candid conversations with thought leaders, channel chiefs, and partner executives sharing actionable insights, best practices, and lessons learned in a channel that’s constantly changing. Each episode provides expert go-to-market guidance for enhanced performance in the channel.
Episodes
Wednesday Apr 25, 2018
Wednesday Apr 25, 2018
Consumerization is no longer just a retail thing, as businesses increasingly source IT products through automated channels and marketplaces like Amazon and Alibaba. In a new research paper titled "Strategies for Engaging Automated Digital Sales Channels," The 2112 Group is taking a hard look at how this shift toward automated digital sales will roil traditional two-tier channels and force new relationships between vendors and partners. In this special episode of POD2112, Research VP Chris Gonsalves talks with the paper's author, 2112 CEO and Chief Analyst Larry Walsh, about ADS's potential impact on the existing channel and vendor go-to-market models, and how vendors should plan for this disruptive but potentially lucrative trend.
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.