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Changing Channels uncovers what it takes to get the next generation of technology to market. Join Larry Walsh, chief analyst and CEO of Channelnomics, for candid conversations with thought leaders, channel chiefs, and partner executives sharing actionable insights, best practices, and lessons learned in a channel that’s constantly changing. Each episode provides expert go-to-market guidance for enhanced performance in the channel.
Episodes

Wednesday Feb 07, 2018
Episode 34: Erwin’s Adam Famularo on Growth through Acquisition
Wednesday Feb 07, 2018
Wednesday Feb 07, 2018
A vendor can grow two ways: Organically, in which it exerts effort to find customers and expand sales, or through acquisitions, where it buys technology, capacity and customers from a complementary company. The management team of data governance software vendor Erwin decided from the beginning that their company would grow largely through acquisitions. In the last two years, Erwin has grown by leaps and bounds in terms of capabilities and revenue through the purchase of companies with complementary technology. The strategy is paying off and, as CEO Adam Famularo shares, shows the results of strategic acquisition planning.
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