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Changing Channels uncovers what it takes to get the next generation of technology to market. Join Larry Walsh, chief analyst and CEO of Channelnomics, for candid conversations with thought leaders, channel chiefs, and partner executives sharing actionable insights, best practices, and lessons learned in a channel that’s constantly changing. Each episode provides expert go-to-market guidance for enhanced performance in the channel.
Episodes
Wednesday Jan 24, 2018
Wednesday Jan 24, 2018
Technology companies hear all the time that innovation is the means to sustained success. In reality, though, legacy culture, processes, and business structures often suffocate innovation from becoming a success. Unitrends, an established backup technology vendor, devised a plan for launching into the managed services market. Rather than just forming a new business unit or simple product offering, Unitrends spun out its fledgling venture as a separate company, Unitrends MSP, in the belief it would thrive unencumbered by the legacy organization. Unitrends MPS CEO Mike Sanders joins Pod2112 to talk about spinoffs as a development and growth strategy.
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