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Changing Channels uncovers what it takes to get the next generation of technology to market. Join Larry Walsh, chief analyst and CEO of Channelnomics, for candid conversations with thought leaders, channel chiefs, and partner executives sharing actionable insights, best practices, and lessons learned in a channel that’s constantly changing. Each episode provides expert go-to-market guidance for enhanced performance in the channel.
Episodes
Wednesday Jan 10, 2018
Wednesday Jan 10, 2018
Small and midsize businesses are not smaller versions of enterprises. They do not have the IT staffing and budget resources of the much larger counterparts. But IT resources aren’t the only thing they lack. SMBs often don’t have the complement of back office resources or infrastructure for many of the functions required for well-structured and efficient business operations. IT and business services are a means by which SMBs obtain the technology, support and materials they need to drive their businesses forward. Office Depot’s Janet Schijns, executive vice president and chief merchant and services officer, and Michelle Ragusa McBain, director of technology sales and services, join Pod2112 to talk about the growing need and opportunity for business services in the SMB segment.
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