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Changing Channels uncovers what it takes to get the next generation of technology to market. Join Larry Walsh, chief analyst and CEO of Channelnomics, for candid conversations with thought leaders, channel chiefs, and partner executives sharing actionable insights, best practices, and lessons learned in a channel that’s constantly changing. Each episode provides expert go-to-market guidance for enhanced performance in the channel.
Episodes
Thursday Nov 30, 2017
Thursday Nov 30, 2017
No vendor can provide for all the market’s technology needs, which is why many partner to build greater value by making their products interoperable and combining their go-to-market sales resources. However, partnership doesn’t mean frictionless. In many cases, partnering vendors are also competing with overlapping products and services. Microsoft’s Gavriella Schuster says accepting that you’re sometimes a partner and sometimes a competitor is necessary for finding success in the complex technology market.
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